The company that sold the max.com domain name to HBO has filed to go public, and the filing indicates how much it sold the domain name for.
HBO’s streaming service HBO Max rebranded to Max earlier this year. The company acquired max.com ahead of the rebrand. The deal was brokered by NameExperts, and NameExperts founder Joe Uddeme recounted the story in this podcast.
Earlier this week, the seller of the domain, LiveMax Health and Wellness, filed to go public.
The filing reports that the company had a gain of $1.8 million on the sale of an intangible asset in 2022, and that this was for the domain name max.com.
The company carried a domain name on its books for $1.15 million last year, and it’s no longer on the books. Its profit and loss statement reports a $0.6M gain on the sale of an intangible asset, which totals $1.75 million. The difference could be related to brokerage fees.
It’s possible that HBO had additional expenses related to the transaction, but it’s clear that the purchase price was about $1.8 million.